Why We Believe Cars Should Be Easy to Fix
Most modern cars are not designed to be repaired. They are designed to be assembled. That might sound strange, but…
Our Blog Posts
Rethinking Car Ownership: What If One Company Handled Everything?
Buying and owning a car today is complicated. You buy the car from one company.You insure it through another company.You…
Our Engineering DNA and Why We’re Building Cars Differently
There was a time when cars were built by engineers, not committees. Machines had personality.Design decisions had a reason.And when…
The Analog Manifesto
The Machine Forgot Its Maker I keep coming back to one thought, one truth that I can’t seem to silence:we…