Why We Believe Cars Should Be Easy to Fix
Most modern cars are not designed to be repaired. They are designed to be assembled. That might sound strange, but...
Category: Our Philosophy
Rethinking Car Ownership: What If One Company Handled Everything?
Buying and owning a car today is complicated. You buy the car from one company.You insure it through another company.You...
Our Engineering DNA and Why We’re Building Cars Differently
There was a time when cars were built by engineers, not committees. Machines had personality.Design decisions had a reason.And when...
The Analog Manifesto
The Machine Forgot Its Maker I keep coming back to one thought, one truth that I can’t seem to silence:we...